PRODUCT DESIGN • UX DESIGN • VISUAL DESIGN

PRODUCT DESIGN • UX DESIGN • VISUAL DESIGN

Hi, I'm John.
I turn messy ideas into products people actually enjoy using.

Hi, I'm John.
I turn messy ideas into products people actually enjoy using.

Helping teams ship faster without sacrificing clarity.

Helping teams ship faster without sacrificing clarity.

I'm Open for Work, Let's Talk

I'm Open for Work, Let's Talk

02

Work Experience

My Resume

AUG 2025 - Present

Visual Storyteller & Content Creator, Freelance

I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.

AUG 2025 - Present

Visual Storyteller & Content Creator, Freelance

I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.

AUG 2025 - Present

Visual Storyteller & Content Creator, Freelance

I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

Nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.

nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.

nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.